Saturday, August 4, 2012

Licensing Service: Restorm’s Rightclearing

Image (c) Restorm.com 
      Revenue streams are important to an artist, publisher and label to generate cash flow for survival. One aspect of the music industry is licensing music for use in films, video games or for other artists. Restorm is a website for fans, artists, venues and labels to unite. A user-friendly interface allows for quick development and synchronization with existing social media sites. Including the ability to import video and pictures from the accounts saving much time not having to reload files to a new service. This feature saves time and frees the artist or label to move onto other activities like communicating directly with the fans or getting back to the studio. The site is geared to sell music to users and media partners and as the site promotes offers a higher percentage then most other sites for each sale to the artist.
      The best feature they have to offer over other web service companies is uploading loss-less files that can be offered through the Rightclearing service. This service allows media partner and users to play tracks to find music for a project, then directly license the music from the artist. All legal contracts, transaction management are conducted by Restorm. All rights to the music and 100% of the price point set by the artist are positive parts of this service. Once an artist has setup an account and upload the loss-less file these can be offered for licensing. It is that easy, for Asura Records we will be test running the last three albums by the artist ZoneWire. A follow up post will be made as soon as we secure our first license deal. Other similar sites that offer licensing services include: The Music Licensing Store, Harry Fox Agency, and Broad Jam to name but a few. The difference with Restorm and these other services is that you control the pricing and the legal contracts are very transparent to the artist. The downside is that the artist waits for the licensee to make the choice out of the catalog as opposed to other services that allow for direct submission (some at cost to the artist!) to projects.
      Bottom-line, licensing is a big part of developing positive cash flow for an artist and their music. This form of revenue needs to be a part of the revenue mix for developing sustainable income for a musician and Restorm brings to the table a free service that helps develop this aspect of the business for the artist, publisher and label.

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